No matter the products or services your business offers, the world should first hear about its existence. T-shirts are a straightforward way to advertise your company and connect visually with your customers and potential customers.
Easy and Cheap
No bones about it – the man who first printed on t-shirts was a genius. That’s cost-friendly and effortless advertising right there! Just get your logo on a t-shirt and your name will be traveling across town and practically everywhere! They may not give as much exposure as a billboard does, but it’s quite the more efficient option. You can think of it this way: people wear your shirt and they’ll be your own personal walking billboard.
Short-term, Amplified Production for an Impact Surge
Depending on your budget for promotion, you can use this strategy. A short, boosted mass production can cause a wave of local or regional interest for your brand. The idea is to spread a high volume of physical ads through your custom shirts within a small community in a short span of time, and to get people asking. Crowds bring in crowds, and all of us are inclined to respond to repetitive visuals.
One thing you can be absolutely sure of is that people will appreciate anything free. If you’re sitting at your table at a business event and people see a stack of company shirts beside you, they’ll be more than excited to receive one. You’re giving away something everybody loves – a t-shirt! Give them a bullcap too and it will be magic. Mailing these freebies to their address is even a better idea if you have a mailing list. This is a great way to establish goodwill with customers.
You can keep promoting your products or services with words, but without a visually stimulating element, you’d be lucky if they even remember your company’s name, much less what you offer.
Except for people who have a photographic memory, we’re all more likely to remember something with an image than one with just text alone. This is probably among the most obvious reasons why t-shirts work.
Choosing the Right Printer of Custom T-Shirts
At the end of the day, it could all be a matter of the printing quality on your t-shirts. Whether it’s good or bad, take note that this going to reflect on your company. So make sure you take time to choose a good custom t-shirt printing company to partner with. Do your homework! Making the wrong choice because of disinformation is just unacceptable today. Take advantage of the Internet and read as many reviews as you can, but stick to reputable consumer websites to avoid being misled.